If almost all internet searches are about people, how many of them are about you?
Personal branding is no longer for the business elite, because in this digital age, enhancing your personal brand is more than just a trip to the tailors followed by a couple of hours grooming in some salon.
Everything you do on or offline, say something about you.
Whether it's how you dress, your complimentary card, letterhead, what you Tweet, how you update your status on Facebook, how your write on your WordPress blog or what you share on LinkedIn, it's all up out there as a flashing beacon saying THIS IS ME!
Like it or not, that beacon is sometimes all prospective customers and employers have to go on when initially assessing whether you're a good fit for them.
So how do you go about making sure you're giving off the right signals?
When it comes to personal branding, firstly you need to understand what people see when they're looking for you and correct it if need be. Then you need a strategy and some tactics, so that going forward, you're being seen as authentic.
Managing your personal brand on and off line is so important.
If you're a busy executive, small business owner, jobseeker or professional that wants to know how to build and manage your personal brand, or you work in PR and are looking for ways to raise your company's profile, then contact KARA Communications and take advantage of our Personal Branding Consultancy services.
What Makes You Unique, Makes You Successful
Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.
Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong, authentic personal brand helps you become known for what you're good at, sets you apart from everyone else, and can position you as a niche expert.